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It looks like there may be some changes ahead in the ebook reader market. Almost since it launched, back in November of 2007, the Amazon Kindle has been the dominant force in the market. Just recently, Barnes and Noble updated their Nook reader and it now has an e-ink technology display which incorporates touch screen controls. The Nook has had to play second fiddle for quite some time now. This latest upgrade could really see it challenge the Kindle – and the Kindle vs Nook battle might prove to be a good deal less one sided in future.

Whether or not a touch screen is a big deal is open to debate – but it’s what people are used to on their personal electronic devices these days. The use of touch screen controls means that the QWERTY style keypad is redundant, which allows the reader to be made physically smaller and lighter. That will certainly appeal to many prospective buyers.

The other breaking news in the ebook reader market must surely be the launch of the iRiver Story HD reader. iRiver have opted to go with a QWERTY keypad instead of touch screen controls, which is maybe just a little surprising. Perhaps it’s related to the fact that it features the first XGA e-ink display on the market.

The resolution of 1024 x 768, compared to the 800 x 600 resolution of the Nook and the Kindle. That means that there are 63% more pixels, which could provide a better reading experience. It may also allow ebook publishers to use different formatting options. Whether or not that will be considered to be a major selling point by customers remains to be seen.

However, the fact that the Story HD is the result of a collaboration between Google and iRiver will almost certainly be seen as a selling point by many. It has been specially designed to work with the Google eBookstore. Story HD users will be able to select ebooks from Google and download them direct to their reader via Wi-Fi.

Considering the success of both the Nook and the Kindle, it does appear to be the case that people prefer to buy their readers from companies which have a strong link with books. The Story HD integration with Google’s eBookstore might well provide that link. The partnership could boost reader sales and raise awareness of Google’s eBookstore into the bargain.

The rumored launch of the Kindle 4, expected to hit the market in time for the Christmas rush, will probably change the market conditions again. In the meantime, iRiver, Google and Barnes and Noble have a good opportunity to cut the lead of the Kindle. It looks like the ebook reader market isn’t ready to stabilize at this time.

There has been a lot of interest in the potential launch date of the Kindle 4 for some time now, but events during the past fortnight or so have caused this to skyrocket. Two new ebook readers were launched onto the market within a fortnight of each other – and the Kindle 3 might be looking just a little dated as a result.

A new, upgraded Nook reader from Barnes and Noble was the first to appear on the scene. Touch screen controls are easier to use – and they also do away with the need for a QWERTY keypad. That means that the new Nook can be made smaller and lighter. As a matter of fact, it’s roughly one inch shorter and an ounce lighter than Amazon’s Kindle 3 reader.

The other new kid on the block is the iRiver Story HD reader. Somewhat surprisingly, it does use a QWERTY keypad rather than a touch screen display. However, it does feature the first XGA e-ink technology display on the market with a resolution of 1024 x 768 – higher than either the Kindle or the Nook.

However, the big deal with the Story HD isn’t its technical features, but rather the fact that it’s the first reader to be fully integrated with the Google eBookstore. It’s the result of a collaboration between Google and iRiver. Story HD users will be able to choose their books from the large collection available on Google’s eBookstore and then download them to their reader using Wi-Fi.

The Kindle 3 may be only a year old, but faced with this twin pronged attack, you have to wonder if its days are numbered. A year is a long time in the world of electronic gadgets after all. So, a Kindle 4 launch date sooner rather than later might well be in order. In the interim, it’s a good chance for both Barnes and Noble and iRiver to establish some market share.